Set in 1993, the case has a short introduction, followed by the business plan for PacNet. Presents a full-scale business plan for the launch of an Internet service provider (ISP) for the Pacific Rim. Highlights the process of early product definition and the key role of employee selection in building an organization. Teaching Purpose: Identifies several tasks that need to be performed before a business idea can be realized as a business entity. The funds are sorely needed, but the VCs have imposed some onerous conditions, including a request that Vermeer's first CEO be an outsider. Vermeer Technologies (A): A Company Is BornĬharles Ferguson has just heard from a venture capital (VC) consortium that it is willing to finance Vermeer Technologies, a company he has co-founded for developing Internet software. Included in Chapter 7 is an annotated business plan that outlines the key sections and questions that should be included in a Business Plan. We describe the necessary tasks and subsequent benefits accrued by socially responsible firms. We also consider special topics in forming a new venture including the benefits of joining a cluster of interconnected enterprises operating within a geographic region. We describe the task of creating and writing a business plan, which is a significant and challenging effort for most entrepreneurs. One particularly noteworthy step in the process is the development of a business plan. In this chapter, we consider the five-step process for establishing a new enterprise. Entrepreneurs respond to attractive opportunities by forming new ventures.
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